![things like blocs app things like blocs app](https://ae01.alicdn.com/kf/Hb8a1d668d2e44f689e0fd32aed39e63fT/Kyglaring-Kit-d-clairage-LED-pour-lego-75810-stranger-things-l-envers-les-blocs-ne-sont.jpg)
The study showed that huge amount of consumers in the western counties, Middle East and Africa region and Pakistan were using different applications for messaging, hailing rides, ordering food and paying for things. “While multi-function applications have been popular in Asia for some time, their adoption elsewhere in the world has been slower,” it said. It also attempted to draw parallels between the ecosystems of China - that drove the rapid rise of super-apps a decade ago - and the Middle East and Africa region, where the sector is showing a promising start. The study, commissioned by Mastercard, examined how population growth, digital access, connectivity, diverse demographics and trust and affordability were contributing to the rapid progress of super-apps in the region. PHOTO: FILEįrom ride-hailing services and groceries to financial services and micro-financing, development of super-apps in Pakistan, Middle-East and Africa is gaining rapid traction because these regions provide ample opportunities to the rapidly expanding sector.Ī study titled ‘From online bazaar to one stop shop: the rise of super-apps in the Middle East and Africa’ found out that new businesses were seeking to emulate the Chinese-born concept and create regional success stories of their own. Gadit said Pakistan has long way to go to produce local super-app but with right approach, it is very much possible.